Last updated: June 18, 2026
At Avain, we safeguard your personal privacy. We want you to feel secure with how we handle your data. This policy explains what information we collect, why we do it, and how we protect it.
1. Data Controller
Avain (JP) is the data controller for the processing of your personal data. If you have questions about how we handle your data, you are welcome to contact us at: contact@avain.se.
2. What information do we collect?
We collect information to improve our service and keep you updated.
- Contact details: We save your email address if you choose to subscribe to our guides and newsletters.
- User data and web analytics: When you visit our website, we collect information about how you interact with it. This includes technical information such as IP address, device type, browser, as well as statistics on which pages you visit and how you navigate the site.
3. Why do we collect the information?
We process your information based on the following grounds:
- Newsletter (Consent): We use your email address to send the content you have chosen to subscribe to.
- Analytics (Legitimate interest): We use analytics tools to understand how the website is used so we can make it more accessible and user-friendly for you. It is in our and our visitors' interest that the website functions as well as possible.
4. Third-party services
We do not share your information with unauthorized parties. However, we use a few trusted providers to run Avain:
- Resend: Used to manage and send our newsletters and guides.
- Google Tag Manager: Used to manage and deploy our various tracking and analytics scripts in a structured manner.
- Google Analytics & Search Console: Helps us understand how visitors find our website via search engines and how they use the service.
- PostHog: Used to analyze usage patterns on our website, which helps us identify and fix problems and improve the user experience.
These providers only process data on our behalf and may not use your information for their own purposes.
5. How long do we save your information?
- Newsletter: We save your email address for as long as you are a subscriber. You can unsubscribe at any time via the link in our emails, after which your data is deleted immediately.
- Analytics data: Information from Google Analytics and PostHog is saved in accordance with each service's default settings so that we can analyze trends over time.
6. Your rights (GDPR)
By law, you have the right to:
- Access the information we have about you.
- Have incorrect data corrected.
- Request that your data be deleted.
- Object to how we process your data.
If you want to exercise these rights, please contact us at contact@avain.se.
7. Cookies
Our website uses cookies to enable Google Analytics and PostHog to function. Google Tag Manager is used to control when and how these cookies are loaded. By using our website, you agree to our use of cookies in accordance with this policy. You can manage your cookie settings at any time directly in your browser or via the cookie banner displayed when you visit us.
8. Changes to the policy
We may update this policy. The latest version is always published on this page.
9. Third-Party Advertising (e.g., Google AdSense)
We plan to display advertisements on our website through third-party ad networks, such as Google AdSense. The following terms apply for this integration:
- Advertising Cookies: Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites on the Internet.
- Opting Out of Personalized Ads: You may opt out of Google's personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info.